IceLink, the Swiss-based luxury watch company, is pleased to unveil their first boutique in the acclaimed Melrose shopping district. Bringing their global, contemporary designs to the west coast, IceLink showcases the extension of their tremendously successful brand to Los Angeles’ consumers.
“IceLink satisfies every high-end consumer’s desires by achieving luxury, exclusivity, and innovation. I look forward to welcoming clients to our new flagship location and continuing our strong global presence in this industry,” says Andy Sogoyan, CEO/President of IceLink. With Andy’s keen eye for design combined with his savvy business skills, IceLink is now recognized as a leading high-end watch retailer.
The new flagship boutique embodies the true architectural style of Southern California. Famed Spanish interior designer from company Ars Spatium, Ujo Pallares, created the space playing with light contrast, color, texture, size and contours to grab the eye of even the most fashion savvy Los Angeles consumers. Featuring mahogany wood floors and an open-air floor plan, the multi-level space provides the perfect, chic setting to display IceLink’s statement pieces. The expansive 1,300 square foot first floor will incorporate live models into the two large-scale shop windows showcasing a selection of pieces in an interactive, live environment.
The second level features panoramic balconies that will not only offer shoppers stunning views of Melrose Avenue, but also provide the perfect space to entertain influencers and fashion insiders alike with an exterior bar and lounge area. The space will not be a traditional jewelry boutique, but instead a lifestyle destination for hosting cocktail receptions, private dinners and viewing parties.
IceLink boutique is located at 666 North Kilkea Drive, CA 90048, Los Angeles (entrance next door to Fred Segal Melrose).
Plus: Today, December 6, 2011, from 3 to 6 pm you are sincerely invited by IceLink to the opening day where you’ll be among the first to enjoy the exclusivity of this amazing brand!
source: IceLink, Ujo Pallares/Ars Spatium BarcelonaNo related posts.